ELEVAI Labs Enters the Taiwan Market with Signing of 5th International Distribution Agreement in 14 Months

–  Taiwan is ELEVAI’s third Asian contract for exosomes distribution after adding the Philippines in August of 2023 and Vietnam in May 2023
–  Asia-Pacific represents a combined $13 Billion prestige skincare and luxury haircare market4,5

–  Immediate access to 40 specialty hair treatment clinics and four (4) high-end medical aesthetic clinics

Newport Beach, CA –April, 22th 2024 – ELEVAI LABS, INC. (NASDAQ: ELAB) (“Elevai” or the “Company”), a medical aesthetic company specializing in physician-dispensed skin care, is pleased to announce that it has signed an international distribution agreement with ILIA International Ltd. (“ILIA”) covering the country of Taiwan.

ILIA is a Taiwan-based sales and marketing distributor of luxury skincare brands utilizing novel, cutting-edge technologies. Under the agreement, ILIA will have exclusive rights to distribute ELEVAI’s patented skincare products throughout Taiwan. ILIA’s near-term sales strategy will be to strategically distribute ELEVAI products to their customers in the country.

Chris Kraneiss, Chief Commercial Officer of Elevai Labs, Inc. commented:

“It is with great pleasure that I announce the signing of ILIA International Ltd. as our exclusive distributor in Taiwan. From my past dealings in the region, I know that ILIA is very well respected in the Taiwanese market and is one of the leading aesthetic distributors in that territory.

“Exosome-based beauty has some of its earliest roots in the Asian region, and it is a testament to our quality, purity, proprietary technology, and advanced formulations that we have had such a rapid uptake on the continent.

“We believe that with this agreement ELEVAI will become one of the leading exosome providers in Taiwan, and that ILIA’s access to all leading aesthetic practices and clinics will set us on the proper course.”

Cordelia Huang, Managing Director of ILIA International Ltd., Taiwan commented:

“We are proud to be a part of this opportunity to introduce cutting-edge skincare products from ELEVAI Labs to our high-end medical aesthetics clients in Taiwan. We have strong confidence in ELEVAI’s E-series skincare products’ efficacy in enhancing health and beauty and expect the brand to prevail in this region.”

Demand for Prestige in Taiwan:

According to GLG, a financial and global information services company, beauty trends in Taiwan mirror many of the attributes of Japan’s robust market, but with stronger growth. In Taiwan, the prestige side of the industry leads at 60% of the market share, with mass products taking the other 40%,1 illustrating outsized demand for higher-end products compared to the US market, which is closer to 50/502.

Regional Insights:

Asia-Pacific’s regional growth is set to markedly outperform the rest of the world for high-end skin and hair products due to a confluence of positive trends, including rising disposable income in several countries, increased urbanization, and growing awareness of personal grooming3.

The size of Asia-Pacific’s prestige skincare and luxury haircare markets currently sits at $2.6 Billion4 and $10.4 Billion5, respectively. Combined, these markets currently represent $13 Billion in current annual turnover and is predicted to reach $20.6 Billion by 2030.

The Asia-Pacific market is also set to outperform the rest of the world in terms of growth. Asia’s prestige skincare market is projected to grow at 9.9% over the next 5 years6 while the world market averages 3.9%7. Within the luxury haircare space, Asia-Pacific is set for yearly growth is 8.9%8 for the next 6 years while the world market averages 5.9%9.

About ILIA International Limited

ILIA specializes in full-scale sales and marketing of luxury skincare brands composed of novel technology, best-of-class aesthetics, and therapeutics applications in anti-aging, skin longevity, and cell therapy, particularly in the emerging field of exosome solutions. The company’s core 

strength is addressing the unmet demands from the medical physician-dispensed and consumer- driven markets.

About ELEVAI Labs

ELEVAI Labs, Inc. (NASDAQ: ELAB) is a medical aesthetics company developing cutting- edge physician-dispensed skin care applications. The Company solves unmet needs in the medical aesthetics space through a combination of cutting-edge science-driven and next- generation consumer applications. ELEVAI Labs develops topical aesthetic skin care cosmetic products for the physician-dispensed market, with a focus on leveraging a proprietary stem cell exosome technology. For more information visit www.elevaiskincare.com.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company’s proposed Offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs, including the expectation that our shares of common stock will start trading or that the Offering will be successfully completed. Investors can find many (but not all) of these statements using words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions in this prospectus. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

Media & Product Contact:

Brenda Buechler, CMO [email protected]

Investor Relations Contact:

Tyler Troup, Circadian Group IR [email protected]

1 https://glginsights.com/articles/china-beauty-industry-apac/
2 https://www.premiumbeautynews.com/en/make-up-drives-sales-of-mass-


3 https://www.grandviewresearch.com/industry-analysis/luxury-hair-care-market
4 https://www.statista.com/outlook/emo/luxury-goods/prestige-cosmetics-fragrances/prestige-skin-care/asia]

5 https://markets.businessinsider.com/news/stocks/luxury-hair-care-market-size-worth-31-50-billion-by-2027-cagr-5-9-grand-view-research-inc- 1029577149

6 https://www.statista.com/outlook/emo/luxury-goods/prestige-cosmetics-fragrances/prestige-skin-care/asia 7 https://www.statista.com/outlook/cmo/luxury-goods/prestige-cosmetics-fragrances/prestige-skin-


8 https://www.giiresearch.com/report/kbv1403637-asia-pacific-luxury-hair-care-market-size-share.html

9 https://markets.businessinsider.com/news/stocks/luxury-hair-care-market-size-worth-31-50-billion-by-2027-cagr-5-9-grand-view-research-inc- 1029577149